Announcing Justin Banon as dexFreight’s new Chief Operating Officer

March 14, 2019: dexFreight is pleased to announce the appointment of blockchain academic and successful business leader, Justin Banon, as Chief Operating Officer.

Justin has been a key advisor for dexFreight. He had a lead role in the architecture of dexFreight’s existing triple token model, and collaborated in structuring the company’s business plan and rewards program.

“Justin joins dexFreight with a wealth of global business leadership experience including high growth business models, digital strategy and platform design,” said Hector Hernandez, dexFreight CSO/CVO and Co-founder. “He understands the complexity of token economics, loyalty programs, and go-to-market strategies, in a way that few executives can hope to, we are thrilled to have him in our team”.

Justin has a brilliant academic and professional track record. He has a degree in physics with a masters in innovation with a focus on network-effects business models and digital transformation and is about to complete a second masters in blockchain with focus on token-powered network effects business models. Previously leading a global platform business, scaling 20x from $50m to $1Bn revenue, through business model innovation, Justin brings over 20 years of business leadership experience, advising CEOs and boards of directors on how to scale disruptive ventures.

On his appointment, Justin said “dexFreight is a fantastic business set to disrupt and transform the logistics industry with a decentralized platform. I am excited at the opportunity to join the leadership team as we lead the business on its next stage of strategic development.”

About dexFreight:
dexFreight is a decentralized, blockchain-based logistics platform that allows shippers, carriers and other supply chain stakeholders to transact and collaborate more efficiently, transparently and securely. For information, visit

Join us and be part of our journey

Follow Us